Argos

The brief: A home and interiors campaign for Argos, shot entirely on custom-built sets — including a 40ft set constructed for a single continuous wide image, cut to scroll as an Instagram feed carousel. The programme spanned room sets, Out of Home artwork and moving GIF assets, with CGI characters to be composited into the scenes at a later stage. Every frame built, lit and shot in studio for a controlled, considered look across every placement.